Strategy & Transformation · Retail · United Arab Emirates
European consumer brand entering the UAE
Selected the right structure, coordinated set-up through licensed partners and introduced two distributors.
Challenge
The starting point
No local presence, no distributor, and uncertainty about mainland versus free zone.
Approach
What we did
- 1Entry options paper with costs and timeline
- 2Free-zone set-up coordinated with licensed partners
- 3Two distributor introductions with prepared meetings
Results
What changed
- Set-up completed in weeks
- Two distributor agreements in negotiation
- First contract signed within the quarter
Illustrative and anonymised example.
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