Marketing & Growth · Technology · United Arab Emirates
Regional B2B software provider
Rebuilt positioning, funnel and CRM for a software firm selling into the GCC.
Challenge
The starting point
Marketing was active but could not be linked to revenue. Leads were not qualified and the sales cycle was long.
Approach
What we did
- 1Re-positioned the offer for three buyer personas
- 2Rebuilt the funnel and CRM with lead scoring
- 3Re-planned paid and organic channels around qualified demand
Results
What changed
- Pipeline +142% in six months
- Cost per qualified lead down by a third
- Sales cycle shortened through better qualification
Illustrative and anonymised example.
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